It's time to switch to Google Analytics 4

How and when to switch to GA4

We recommend not postponing the change and making a decision as soon as possible. Begin the new measurement from a specific milestone, such as the start of a new month. If you manage to do it this year, you will have data from this year's holiday season in the new GA4. This will significantly ease your planning and evaluation of the holiday season next year. Run the new service parallel to the old Analytics and collect data in both services simultaneously. You will not lose historical data in Google Analytics; it will simply not accept new data since July 2023. The earlier you start measuring with the new tool, the better competitive advantage you will gain over others. This change is inevitable and awaits everyone who wants to continue collecting data about visitors to their website and online store.

What changes in GA4

The new GA4 is no longer based on visits (sessions), like the original version of Analytics, but on events. By events, you can think of any activity an user performs on your website. From this, you can analyze their behavior. It could be submitting a contact form, copying a phone number or email, or even placing an order from the online store. The new GA4 gives you greater possibilities to address the needs and analyze the behavior of your real customers.

Benefits of the new service

Getting used to the new look and functioning of the analytical tool will not be easy. However, GA4 offers plenty of opportunities for new and better analytics that align with current trends in marketing. You will better understand user behavior, have options for extended measurements, and thanks to data modeling, Google will fill gaps in lost data caused by blocking and deletion of third-party cookies. The new service provides free advantages that Google originally offered only with the paid tool Google Analytics 360.

1. You will be able to more easily create and analyze customer journey through the funnel.
2. You will have an overview of website and app traffic in one account.
3. You will obtain faster and clearer reporting thanks to your own reports.
4. You will get better insight into your customers with predictive insights that work with Customer Lifetime Value.
5. You won't be limited by caps on the number of reported events.
6. You will get the option to work with a data-driven attribution model.
7. GA4 will allow you to export data to Google BigQuery.
8. You will simplify the creation of both standard and remarketing audiences, which can also be used across Google services and products.