Cookie Management

When visiting our website www.dmpagency.cz (hereinafter referred to as 'website'), we use cookies to enhance your experience and to collect information about your visits to the website for the purpose of improvement.

What are cookies?

In order to improve our services, our website uses cookies.

Cookies are small files that store information in your browser. These files identify specific information from previous visits to the website. The user's identity cannot be determined based on this information. Cookies assist in, for example:

  • the proper functionality of our site,
  • understanding which pages and features are the most frequently used; based on which we can customize our offer to your needs as best as possible,
  • remembering your login credentials, which you do not have to enter repeatedly.

What types of cookies do we use:

The cookies used on our site are divided into two main types. Short-term, which are used temporarily and remain stored on your device only until you close your browser, and long-term, which remain stored on your device longer.

In terms of the function that cookies perform, they can be classified as follows:

  • conversion and tracking cookies, which allow us to analyze the performance of various sales channels,
  • remarketing cookies, which we use to personalize ad content and correctly target them,
  • analytical cookies, which help us improve the quality of our website,
  • essential cookies, which are crucial for the basic functionality of the website.

Some cookies may collect information that is later used by third parties and which, for example, directly support our advertising activities (so-called "third-party cookies"). However, you cannot be identified based on this data.

Specifically, we use the following cookies:

Necessary cookies (3)
These cookies are essential for proper functioning, security, proper display on computers or mobile devices, preserving products in the cart, functioning of form filling and submission, and so on. Technical cookies cannot be turned off; without them, our site would not function correctly.
Name Provider Purpose Expiration Type
__RequestVerificationToken dmpublishing.cz Helps prevent Cross-Site Request Forgery (CSRF) attacks. Session HTTP
c leady.com Used in order to detect spam and improve the web site's security. 5771 days HTTP
CONSENT youtube.com Used to detect if the visitor has accepted the marketing category in the cookie banner. This cookie is necessary for GDPR compliance of the website. 2 years HTTP
Statistical cookies (6)
Statistical cookies help website owners understand how visitors use the website and improve it further. They anonymously collect and share information.
Name Provider Purpose Expiration Type
_ga dmpublishing.cz Registers a unique ID that is used to generate statistical data on how the visitor uses the website. 2 years HTTP
_ga_# dmpublishing.cz Used by Google Analytics to collect data on the number of times a user has visited the website as well as dates for the first and most recent visit. 2 years HTTP
_gat dmpublishing.cz Used by Google Analytics to throttle request rate. 1 day HTTP
_gid dmpublishing.cz Registers a unique ID that is used to generate statistical data on how the visitor uses the website. 1 day HTTP
f0189a22486d# dmpublishing.cz Unclassified Session HTTP
https://#.#/ tr.lfeeder.com Registers statistical data on users' behaviour on the website. Used for internal analytics by the website operator. Session Pixel
Marketing cookies (18)
We do not want to inconvenience you with inappropriate advertising. With these cookies, you allow us and our advertising partners to display only relevant offers.
Name Provider Purpose Expiration Type
_gcl_au dmpublishing.cz Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. 3 months HTML
_lfa dmpublishing.cz Used in context with Account-Based Marketing (ABM). The cookie registers data such as IP addresses, time spent on the website and page requests for the visit. This is used for retargeting of multiple users from the same IP addresses. ABM usually facilitates B2B marketing purposes. 2 years HTTP
_lfa dmpublishing.cz Used in context with Account-Based Marketing (ABM). The cookie registers data such as IP addresses, time spent on the website and page requests for the visit. This is used for retargeting of multiple users from the same IP addresses. ABM usually facilitates B2B marketing purposes. Permanent HTML
_lfa_expiry dmpublishing.cz Contains the expiry date for the cookie with the corresponding name. Permanent HTML
_lfa_test_cookie_stored dmpublishing.cz Used in context with Account-Based Marketing (ABM). The cookie registers data such as IP addresses, time spent on the website and page requests for the visit. This is used for retargeting of multiple users from the same IP addresses. ABM usually facilitates B2B marketing purposes. 1 day HTTP
ads/ga-audiences google.com Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor's online behaviour across websites. Session Pixel
leady_session_id dmpublishing.cz Tracks the individual sessions on the website, allowing the website to compile statistical data from multiple visits. This data can also be used to create leads for marketing purposes. Session HTTP
leady_tab_id dmpublishing.cz Used in context with behavioral tracking by the website. The cookie registers the user’s behavior and navigation across multiple websites and ensures that no tracking errors occur when the user has multiple browser tabs open. Permanent HTML
 SL_C_23361dd035530_KEY  dmpublishing.cz Collects statistical data related to the user's website visits, such as the number of visits, average time spent on the website and what pages have been loaded. The purpose is to segment the website's users according to factors such as demographics and geographical location, in order to enable media and marketing agencies to structure and understand their target groups to enable customized online advertising.  13 months HTTP 
 SL_C_23361dd035530_SID dmpublishing.cz  Collects statistical data related to the user's website visits, such as the number of visits, average time spent on the website and what pages have been loaded. The purpose is to segment the website's users according to factors such as demographics and geographical location, in order to enable media and marketing agencies to structure and understand their target groups to enable customized online advertising.  13 months   HTTP
 SL_C_23361dd035530_VID  dmpublishing.cz  Collects statistical data related to the user's website visits, such as the number of visits, average time spent on the website and what pages have been loaded. The purpose is to segment the website's users according to factors such as demographics and geographical location, in order to enable media and marketing agencies to structure and understand their target groups to enable customized online advertising.  13 months   HTTP 
SL_L_23361dd035530_KEY dmpublishing.cz Collects statistical data related to the user's website visits, such as the number of visits, average time spent on the website and what pages have been loaded. The purpose is to segment the website's users according to factors such as demographics and geographical location, in order to enable media and marketing agencies to structure and understand their target groups to enable customized online advertising. Permanent HTML
SL_L_23361dd035530_SID dmpublishing.cz Collects statistical data related to the user's website visits, such as the number of visits, average time spent on the website and what pages have been loaded. The purpose is to segment the website's users according to factors such as demographics and geographical location, in order to enable media and marketing agencies to structure and understand their target groups to enable customized online advertising. Permanent HTML
SL_L_23361dd035530_VID dmpublishing.cz Collects statistical data related to the user's website visits, such as the number of visits, average time spent on the website and what pages have been loaded. The purpose is to segment the website's users according to factors such as demographics and geographical location, in order to enable media and marketing agencies to structure and understand their target groups to enable customized online advertising. Permanent HTML
VISITOR_INFO1_LIVE youtube.com Tries to estimate the users' bandwidth on pages with integrated YouTube videos. 179 days HTTP
YSC youtube.com Registers a unique ID to keep statistics of what videos from YouTube the user has seen. Session HTTP
yt.innertube::nextId youtube.com Registers a unique ID to keep statistics of what videos from YouTube the user has seen. Permanent HTML
yt.innertube::requests youtube.com Registers a unique ID to keep statistics of what videos from YouTube the user has seen. Permanent HTML

Cookies have been categorized based on the analysis by the Cookiebot tool.

How to reject the use of cookies?

The use of cookies can be managed through your web browser. Most browsers automatically accept cookies by default. You can entirely disable cookies or allow only certain cookies through your web browser's settings.

The specific procedure for the most used web browsers can be found here:

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